Next, Frank DiMeo showed us incredible strength and endurance techniques – long before CrossFit came along – based on his years of research in innovative strength and conditioning from all over the world; this led to the creation of the American Strength Training Institute. The exercises and drills in this programs are creative, fun, and are all about real strength – not beach muscles or fake fitness. That’s why we call it “Strength for the Streets.” Frank was a chubby kid early in his life and had to deal with a lot of bullies. He dedicated his life to figuring out how to survive, and this program shows people how to get strong – the type of strength and endurance that we use for health, fitness, self-defense, and in everyday life. It is innovative and creative, for real people, like your clients.