Would you like to increase your personal trainer income?
As a personal trainer, you’re in control of your business, whether you work at a big box gym or own a studio. The key to success is to stand out from all of the other trainers that are competing for the same clientele.
That’s where a boxing certification can help. You can stand out from your peers and give your clients a great workout.
Read on to learn more reasons why a specialization in boxing can increase your income.
You Deliver More Value
Your personal trainer income is directly tied to the value you provide.
A boxing certification will allow you to do several things for your business.
The first is to recognize an opportunity. There’s a boxing trend in the fitness industry. It’s not just UFC fans who want to become the next Demetrious Johnson.
It’s becoming popular among the general population – young, old, and everyone in between. Women are seeing the value in taking boxing classes for fitness and self-defense.
You’ll be among the trainers who specialize in delivering boxing classes for fitness and give women confidence that they can take on just about any challenge.
A boxing certification won’t only deliver value to potential clients. If you work at a gym, just by having a boxing certification, you’ll be in a position to help the gym grow and retain clients.
Through you, the gym will be able to offer boxing classes, which will make you a valuable asset to the gym. You can leverage that into a higher salary and a higher percentage of income from classes.
Word of Mouth Referrals
Your clients are stressed out. They’re bored of exercising for the sake of exercising. They want a workout that’s fun, engaging, and makes them feel like an athlete. A boxing workout will give them all of that.
The more you can deliver what clients want, the more they will talk about you with their friends. That’s how word of mouth develops.
That’s also how you’ll increase you’ll make more money as a personal trainer.
You know that it takes time to build your book of business and get client referrals. A boxing certification can speed up the process and increase your income sooner, rather than later.
Backed by Recognizable Brand
When clients look for fitness programs and trainers to work with, they want to know one thing. Can you deliver results?
You’ve been certified through ISSA or NFPA, so it’s safe to assume that you can.
Few will ask about your certifications, but you can create more trust and credibility with your clients when you tell them about your certifications.
They’ll be impressed to learn that you’ve been certified by experts like Tony Spain and Erik Marshall.
Establishing your credibility and trust with potential clients is an important step in the process of going from potential client to clients.
You Don’t Have to Spend More Money on CEUs
The basic principle of business is to be profitable. At its most simple form, profit is what’s left after income and expenses.
The way that you can become more profitable is to either increase your income, reduce your expenses, or a little bit of both. A boxing specialization works for you on both sides of the profit equation.
Personal trainers are required to take CEUs in order to maintain their certifications. That’s usually an expense, and it can be a significant one.
With a boxing certification, you can earn 20 CEUs from ISSA. That takes care of your entire CEU requirement. You don’t have to invest more money in CEUs until your next renewal cycle.
You also spend money on a certification that has can dramatically increase your income.
Selling Your Boxing Certification
Would you like to know how to make more money as a personal trainer?
Once you get your boxing certification, you’re going to have to learn how to sell it. The first step is to decide what kind of classes you’d like to offer and who you’d like to work with.
MMA-type classes tend to draw men to gyms, which is why gyms like Equinox are considering adding them to their slate of classes.
There’s also White Collar Boxing, where white-collar professionals train for a boxing event.
Self-defense is a big theme for women, as is weight loss.
The bottom line is that you have to know who your target market is, what they want for their health, and how your classes can fill that need.
Know Your Competition & What Makes Your Different
Odds are, there will be other gyms and trainers who offer some form of boxing in your area. Go check them out and learn from them.
Learn how they talk about their business, and how they compare themselves with other gyms and classes. Note things that they do well and things that you can do differently.
Next, put together your own messaging about your business. How are you unique compared to everyone else?
Go Where Your Clients Are
You have your message down, now you have to put yourself out there. There are dozens of ways to market your business.
The key is to meet your clients where they’re at. If you expect them to go to you just because you have a great offer, you’ll be broke before you know it.
Your job is to find out where your ideal client hangs out, online and offline, and reach them there.
Increase Your Personal Trainer Income Now
Would you like to get a specialized boxing certification, increase your personal trainer income, and get CEUs at the same time?
Contact us today to get started.